Midnight Publishing, author marketing, book publishing, social media, branding, publishing process, AI in publishing, author success, marketing strategies, indie authors, AI, audiobooks, publishing, collaboration, technology, marketing, author community, creativity, trust, faith

summaryIn this episode, Yvonne Mason and Mary Brotherton discuss the journey and growth of Midnight Publishing, emphasizing the importance of marketing oneself as an author. They explore the significance of social media, building a personal brand, and the intricate process of publishing a book. The conversation also touches on the role of technology and AI in the publishing industry, encouraging authors to view their work as a business and to actively promote themselves and their peers. In this engaging conversation, Yvonne Mason and Mary Brotherton discuss the evolving landscape of publishing, particularly the role of AI in audiobooks and graphic design. They emphasize the importance of collaboration among authors, the necessity of active participation in marketing efforts, and the significance of trusting the creative process. The duo also reflects on their personal journeys, the impact of faith in their work, and the power of community support in achieving success in the publishing industry.

takeaways

  • Midnight Publishing started as a response to a need for authors to get published.
  • The growth of Midnight Publishing has been exponential since its inception.
  • Authors must market themselves as brands, not just their books.
  • Social media is a crucial tool for authors to promote their work.
  • Promoting other authors can lead to reciprocal promotion.
  • Marketing is essential for an author’s success.
  • The publishing process involves many detailed steps that authors must understand.
  • Authors should view their writing as a business venture.
  • AI and technology can enhance the publishing process.
  • Success is measured one book at a time, not by total sales. AI is transforming the audiobook industry, but it won’t replace voiceover artists.
  • Using AI in publishing is about enhancing creativity, not replacing it.
  • Technology has made publishing more accessible than ever before.
  • Collaboration among authors is crucial for success in publishing.
  • Trusting the process can lead to unexpected creative outcomes.
  • Faith plays a significant role in the creative journey.
  • Active participation in marketing is essential for authors.
  • Sharing and supporting fellow authors amplifies visibility and success.
  • Overcoming excuses is key to achieving writing goals.
  • Building a supportive community fosters growth and creativity.

titles

  • The Future of Audiobooks: AI’s Role
  • Harnessing AI in Publishing

Sound Bites

  • “How hungry are you?”
  • “AI is not the devil.”
  • “You gotta let me do it.”

Chapters

00:00Introduction to Midnight Publishing

01:58The Growth of Midnight Publishing

04:02Marketing Yourself as an Author

06:03The Importance of Social Media

08:57Building Your Brand as an Author

12:00The Process of Publishing a Book

17:57Understanding the Publishing Process

24:02The Role of Marketing in Success

29:58Using AI and Technology in Publishing

54:00The Impact of AI on Audiobooks

57:01AI as a Tool in Publishing

01:00:10The Evolution of Technology in Publishing

01:03:08The Importance of Collaboration in Publishing

01:05:59Trusting the Process in Writing and Publishing

01:09:02The Role of Faith in Creative Endeavors

01:11:59The Necessity of Active Participation

01:15:04Creative Marketing Strategies for Authors

01:18:13Building a Supportive Author Community

01:21:00The Importance of Teamwork in Publishing

01:23:54Overcoming Excuses in the Writing Journey

01:27:05The Power of Sharing and Collaboration

01:30:07Closing Thoughts and Future Plans